SEO for Small Business: Raise Your Visibility
Welcome to our guide on SEO for small organizations. In today’s digital age, having a strong online presence is crucial for success. Small organizations, specifically, can greatly take advantage of implementing effective SEO approaches to boost their visibility and reach their target market. By optimizing their websites and content, small organizations can improve their search engine rankings, drive organic traffic, and ultimately increase their subscriber base.
In the following paragraphs, we are going to explore the significance of affordable SEO services small business and just how it can be a game-changer for online visibility. We are going to discuss the impact of SEO, the main difference between small business SEO and local SEO, and why it matters. We shall offer practical tips and techniques to aid small organizations maximize their SEO efforts and stay ahead of your competition.
Major Takeaways:
- Implementing SEO strategies can significantly boost the online visibility of small businesses.
- Small business SEO differs from local SEO, with unique considerations and approaches.
- SEO is a long term investment that will generate organic traffic and attract the right audience.
- Creating compelling and localized content is crucial for engaging with all the local audience.
- Maximizing SERP visibility, building brand awareness, and leveraging reviews are necessary SEO tactics.
Understanding the Impact of SEO on Small Businesses
Within this section, we are going to look into the thought of Small Business SEO and explore its influence on small organizations. SEO, which means Search Engine Optimization, plays a crucial role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small companies can boost their online presence and stand above your competition.
What is Small Business SEO?
Small Business SEO means the optimization techniques specifically tailored for small organizations to enhance their visibility on search engine listings like Google. It involves optimizing various aspects of an internet site, like content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.
The Main Difference Between Small Business SEO and native SEO
While Small Business SEO targets improving the online presence of small businesses in general, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential customers within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.
Why SEO is a Game-Changer for Small Businesses
SEO has turned into a game-changer for small organizations, providing all of them with an affordable and efficient way to contend with larger companies within the digital landscape. Here are some key main reasons why SEO is vital for small organizations:
- Increased Online Visibility: By implementing SEO strategies, small companies can enhance their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
- Targeted Audience: SEO allows small companies to focus on specific keywords and optimize their website to attract the right audience. It will help in driving relevant traffic that is more prone to convert into customers.
- Cost-Effective Marketing: In comparison to traditional marketing methods, SEO provides a inexpensive method for small businesses to advertise their products and services to a wider audience.
- Long term Growth: SEO is actually a long-term investment that can yield continuous outcomes for small companies. By consistently improving their SEO efforts, small businesses can maintain and grow their online visibility, ultimately causing sustained growth.
Overall, Small Business SEO has the potential to be a game-changer for small organizations, providing all of them with increased visibility, targeted audience reach, and expense-effective marketing opportunities. By embracing SEO strategies, small businesses can obtain a edge against your competitors and thrive within the digital landscape.
Significance of Google Business Profile for Local Visibility
In today’s digital era, possessing a strong online presence is vital for small companies trying to thrive. One powerful tool that can significantly enhance a small business’s local visibility is a Google Business Profile.
A Google Business Profile is really a free listing that appears whenever people look for organizations on Google or Google Maps. It offers essential information regarding your business like address, phone number, website, business hours, and testimonials.
Optimizing your Google Business Profile could have a significant effect on attracting local customers. Whenever people search for products or services inside their area, having an optimized and updated profile increases the likelihood of your business being featured prominently in the local search engine rankings. This heightened visibility can drive traffic to your web page and ultimately increase conversions and sales.
Additionally, a Google Business Profile allows you to showcase your business within a visually appealing way. You can include photos, videos, and post updates to engage with prospective customers and provide them with a much more immersive experience.
Furthermore, testimonials and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility for your business. Positive reviews and ratings can attract more customers and differentiate your business from competitors.
To conclude, creating and optimizing a Google Business Profile is essential for small businesses trying to enhance their local visibility. By benefiting from this free and powerful tool, small companies can improve their online presence, get more local customers, and ultimately boost their business.
Strategic Market And Keyword Research for Targeted Outreach
In order to maximize the visibility of small businesses online, strategic niche research plays a crucial role. By identifying relevant keywords, companies can create targeted outreach campaigns that attract the right audience and drive organic traffic to their websites.
The entire process of strategic niche research involves:
- Understanding your audience: Conduct researching the market and develop buyer personas to get insights into the preferences, needs, and pain points of your own potential customers.
- Identifying industry-specific and location-specific keywords: Use keyword research tools to discover keywords which can be highly relevant to your business and site. These may include long-tail keywords, location-based keywords, and industry-specific terms.
- Competitor analysis: Analyze the keywords that your competitors are targeting and identify gaps or opportunities that can help you stand out in the search engine rankings.
- Relevance and search volume: Prioritize keywords that have a great search volume and therefore are related to your business. This can make certain you attract qualified traffic to your website.
After you have identified the appropriate keywords, it is possible to incorporate them into your website content, including your headings, meta tags, page titles, and within the body of your text. By optimizing your articles by using these targeted keywords, you increase the chances of ranking higher in search engine results, making your business more visible to prospective customers.
| Benefits associated with Strategic Market And Keyword Research for Small Organizations |
|---|
| Higher search engine rankings |
| Rise in organic traffic |
| Attracting highly relevant leads |
| Improved sales |
| Enhanced online visibility and brand recognition |
Creating Compelling and Localized Content
One in the key factors in attracting and fascinating your local audience is creating compelling and localized content. This is crucial for SEO companies for small business trying to establish a strong online presence and interact with their target audience. By concentrating on topics that resonate with your local audience and incorporating local events and activities into your content, it is possible to effectively grab their attention and build a loyal following.
Identifying Topics That Resonate together with your Local Audience
To create compelling content that resonates with your local audience, it’s necessary to understand their demands, interests, and preferences. Take time to research and identify topics which can be related to your potential audience. Consider conducting surveys or interviews with your existing customers to gain understanding of their concerns, questions, and parts of interest. This will help you tailor your articles to meet their expectations and supply valuable information they find valuable and engaging.
Furthermore, staying current with local news, trends, and events will also help you identify topics that resonate with your local audience. By incorporating timely and relevant information in your content, it is possible to position yourself as a trusted source of information and establish your business being a go-to authority inside your neighborhood.
Incorporating Local Events and Activities to your Content
Local events and activities play an important role in shaping the material of a community. By integrating these events into your content, you may create a sense of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This can not only demonstrate your involvement in the community but also provide valuable information and entertainment for the audience.
Additionally, consider partnering with local businesses, organizations, or influencers to co-create content that showcases local events and activities. This collaboration can help expand your reach and further strengthen your relationship with the regional audience. It’s a win-win situation, as you provide valuable content for your audience while also supporting and promoting local businesses and initiatives.
Types of Incorporating Local Events and Activities into Content Creation
| Content Type | Example |
|---|---|
| Blog Post | “Top 10 Local Events to Attend Over The Summer” |
| Video | “Exploring Local Festivals: A Guide to the very best Food and Fun” |
| Social Networking Post | “Join us this weekend on the XYZ Farmers Market for fresh produce and native artisans. #SupportLocal” |
By creating compelling and localized content that addresses the interests and concerns of your local audience while incorporating local events and activities, it is possible to create a strong connection and foster engagement. This will assist your small business get noticed and build a loyal client base inside your local community.
Maximizing SERP Visibility Through Effective SEO Tactics
To be able to boost their online visibility and reach a bigger audience, small companies must implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make sure maximum visibility on search engines like google.
One main factor in maximizing SERP visibility is on-page optimization . By optimizing website elements such as title tags, meta descriptions, and headers with targeted keywords, small businesses can enhance their ranking on search engine results pages. Additionally, creating high-quality and relevant content which is optimized both for users and check engines can further enhance visibility.
Another essential aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites cannot only drive visitors to a small business’s website but in addition signal to search engines the website is authoritative and trustworthy. This can lead to improved visibility on SERPs.
As well as on-page optimization and backlink building, small businesses should look into other effective SEO tactics including:
- Creating a user-friendly website with clear navigation and fast loading times
- Optimizing website images by reducing file sizes and making use of descriptive alt text
- Utilizing social media platforms to engage with audiences and drive traffic to their site
- Implementing local SEO strategies to target specific geographic locations
- Monitoring and analyzing website performance using analytics tools to recognize areas for improvement
By implementing these SEO tactics and staying up-to-date with all the latest industry trends, small companies can enhance their visibility on SERPs, reach their target market, and ultimately drive more organic traffic and conversions.
Table: Effective SEO Tactics for Small Businesses
| Tactic | Description |
|---|---|
| On-Page Optimization | Optimizing website elements and content to boost SERP rankings |
| Backlink Building | Acquiring high-quality backlinks from reputable websites to enhance website authority and visibility |
| User-Friendly Website Design | Making a website that is simple to navigate, fast-loading, and responsive |
| Image Optimization | Reducing image file sizes and ultizing descriptive alt text for improved search visibility |
| Social Networking Engagement | Using social networking platforms to interact with audiences and drive traffic to the website |
| Local SEO | Implementing approaches to target specific geographic locations and attract local customers |
| Website Performance Monitoring | Using analytics tools to follow and analyze website performance, identifying areas for improvement |
Building Brand Awareness with SEO
In today’s digital landscape, building brand awareness is crucial for the achievements of small businesses. One efficient way to do this is via strategic SEO strategies. By optimizing their online presence, small companies can establish brand authority, improve brand visibility, and attract a loyal customer base.
SEO plays a crucial role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns with their target audience’s needs and interests, they position themselves as experts inside their industry. This can help to construct trust and credibility, making customers more prone to choose their brand over competitors.
Improving brand visibility is yet another key advantage of implementing SEO strategies. By optimizing their website and content for search engine listings, small companies can increase their visibility on search engine results pages (SERPs). This means that when potential prospects search for relevant keywords or phrases, the business’s website is more prone to show up in the top search engine rankings.
By appearing within the top search engine results, small businesses can attract organic traffic, generate leads, and improve their likelihood of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as more people are subjected to the business’s name and offerings.
Additionally, SEO can help small businesses attract a loyal client base. When organizations consistently deliver valuable content and supply a seamless user experience, they generate positive associations making use of their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.
| Advantages of Building Brand Awareness with SEO |
|---|
| Establishes brand authority |
| Improves brand visibility |
| Attracts a loyal customer base |
Tailoring Your SEO Strategy for the Niche
On the planet of SEO, one size fails to fit all. It is important for small organizations to tailor their SEO strategies to their respective niches to achieve optimal results. By customizing SEO approaches according to industry-specific needs, small organizations can effectively boost their online visibility and stay ahead of the competition.
Customizing SEO Approaches for Various Small Business Types
Each small business type has its own unique requirements and audience. Customizing SEO approaches involves comprehending the specific needs in the business and tailoring strategies accordingly. For example, a retail store may give attention to local SEO and optimizing product listings, while something-based business may prioritize content marketing and testimonials.
By conducting thorough research and research into the potential audience, small organizations can uncover the most efficient SEO tactics that resonate making use of their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.
Analyzing Competitors to boost Your SEO Game
One in the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and methods utilized by competitors inside the same industry, small companies can gain valuable insights and identify areas for improvement.
Competitor analysis helps small companies be aware of the keywords, content, and backlink profiles which are driving their competitors’ success. This info are able to be utilized to refine and boost their own SEO efforts. By learning from competitors’ successes and failures, small companies can optimize their SEO strategies and acquire a competitive edge inside the digital landscape.
Leveraging Reviews and Social Proof in SEO
In today’s digital landscape, online reviews and social proof play an important role in the success of small companies. Search engines like google like Google consider testimonials and social engagement as vital ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly increase their SEO performance and boost their visibility online.
The Impact of Positive Reviews on Search Rankings
Positive reviews work as a powerful type of social proof that can influence potential prospects and check engines. Whenever a small business has a high volume of positive reviews, it signals to search engines that the business is trusted and reputable. Consequently, search engines like google may reward the business with higher search rankings, resulting in increased visibility and organic traffic.
Generating and Showcasing Social Proof
Small businesses can actively generate and showcase social proof to enhance their SEO efforts. Below are a few strategies:
- Encourage satisfied customers to go out of reviews: Small companies can ask happy customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
- Reply to reviews: Engaging with customer reviews implies that the business values customer comments and cares about customer care. Responding promptly and professionally may have a positive impact on search rankings and customer perception.
- Showcase testimonials and endorsements: Small organizations can feature customer testimonials and endorsements on their website or social networking platforms. These testimonials function as social proof and may build trust.
- Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues will help mitigate any potential negative influence on search rankings and brand reputation.
Final Thoughts
Leveraging reviews and social proof is a vital element of a powerful SEO technique for small businesses. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small companies can boost their online visibility, get more customers, and ultimately drive business growth.
Localizing Your SEO Efforts with Geo-targeted Keywords
Understanding the Power of Local Keywords
So that you can optimize your small business’s online visibility, it’s important to understand the strength of local keywords. Local keywords are search terms that are specific to a particular geographic location, letting you target potential customers in your town. By incorporating these keywords into your website content, it is possible to increase the chances of you appearing in local search engine rankings and attracting relevant traffic.
When selecting local keywords, it’s important to consider the unique characteristics of your target market and your local market. This will help choose keywords that resonate along with your prospective customers and align with their search intent. By understanding the specific terms and phrases that the local audience uses while searching for products or services like yours, you can optimize your site content to fulfill their requirements and improve your website’s visibility in local search engine results.
Integrating Local Keywords into Your Website’s Metadata
Integrating local keywords into your website’s metadata is an efficient method to signal to browse engines that your particular business is relevant to local searches. Metadata means the information that is embedded in the code of your own web pages and is also not visible to visitors. By optimizing your metadata with local keywords, it is possible to provide search engines with valuable details about your business’s location and improve the chances of you appearing in local search results.
For instance, you can contribute local keywords within your page titles, meta descriptions, and image alt tags. It will help search engines like google comprehend the context of your content and hook it up to relevant local searches. When creating your metadata, make sure to include compelling and relevant information that entices users to click on your site searching results.
Along with metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly to your content, you are able to boost your website’s relevance for local searches and increase your chances of attracting local customers.
By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively to your website’s metadata, you can improve your small business’s online visibility and attract local customers that are actively searching for the products or services you are offering.
Image Optimization and its Effect on SEO Performance
In terms of improving SEO performance for small companies, image optimization plays an important role. Optimized images not just enhance the looks of the website but in addition contribute to reduced loading times, ultimately boosting the site’s overall SEO.
Reducing Loading Times with Optimized Images
Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly decrease the time it takes for his or her webpages to load. This might lead to better user engagement and increased organic traffic.
There are numerous techniques for optimizing images:
- Compressing images without compromising quality: By reducing the file scale of images, businesses can ensure faster loading times without having to sacrifice appearance.
- Utilizing the appropriate image file format: Choosing the right file format, such as JPEG or PNG, in accordance with the image content will help optimize loading speeds.
- Implementing lazy loading: This method involves loading images only while they are visible on the user’s screen, further improving page load times.
By implementing these optimization techniques, small businesses can produce a better user experience and enhance their website’s overall SEO performance.
Utilizing Alt Text and File Names to Boost SEO
Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engines like google comprehend the content but in addition improves accessibility for visually impaired users.
When crafting alt text, you should use relevant keywords that accurately describe the image. This enables search engine listings to associate the image with relevant search queries, improving the chances of higher rankings in image search engine results.
In addition to alt text, optimizing file names is essential. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. It will help search engine listings comprehend the image’s content and improves the overall SEO performance.
By optimizing images through alt text and file names, small businesses can enhance their online visibility and get more targeted organic traffic.
Ensuring Mobile Responsiveness for User-Friendly Experiences
In today’s digital landscape, mobile products are becoming the preferred way of accessing the internet. Being a small business, it is vital to prioritize mobile responsiveness to supply user-friendly experiences for the audience. Furthermore it boost the overall usability of the website, but it also has a direct impact on your SEO services performance.
Mobile responsiveness refers to the ability of any site to adapt and display properly on different screen sizes and devices. It helps to ensure that your internet site looks and operations seamlessly, no matter whether it is actually accessed on a computer, smartphone, or tablet.
When it comes to SEO, mobile responsiveness plays a substantial role in search engine rankings. Search engines, like Google, prioritize websites offering a mobile-friendly experience to users. Mobile-friendly websites are more inclined to rank higher in search results, resulting in increased visibility and organic traffic.
Optimizing your website for mobile devices involves various factors. Firstly, you need to ensure your website is designed employing a responsive web design framework. This allows your website to automatically adjust and adapt its layout based on the unit and screen size it is being viewed on. The information, images, and overall design needs to be optimized to suit smaller screens without sacrificing quality or user experience.
Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and reduce search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.
Usability is essential on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, resulting in increased engagement and conversions.
By ensuring mobile responsiveness for the small business website, you are not just serving the evolving needs and preferences of the audience but in addition improving your SEO performance. With more and more users counting on mobile devices to get into information, products, and services, providing an individual-friendly mobile experience is vital for that success and growth of your small business.
The Final Word
SEO is not just a short-term fix for small companies; it is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small businesses can improve their online presence, get more targeted prospects, and ultimately enhance their revenue.
With regards to SEO, patience is key. It will take time for search engines to identify and rank websites based on their optimization efforts. However, the long-term benefits of SEO make it an essential tool for small business growth. It allows companies to establish their brand authority, connect with their audience, and stay competitive inside the digital landscape.
Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By comprehending the needs and preferences of the local audience, you can create compelling and localized content that resonates with them. Optimizing your internet site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a user-friendly experience and improving search engine rankings.
Remember, SEO is not a one-time task; it takes ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and stay in front of the competition. Using a solid SEO foundation, small companies can make use of increased visibility, organic traffic, and sustainable growth.
FAQ
What exactly is Small Business SEO?
Small Business SEO refers to the procedure of optimizing a small business’s website and internet based presence to improve its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics like market and keyword research, on-page optimization, and backlink building to draw in more organic traffic and potential prospects.
What exactly is the difference between Small Business SEO and Local SEO?
While Small Business SEO concentrates on enhancing the overall online visibility of any small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to bring in customers in a specific geographical area.
The reason why SEO a game-changer for small organizations?
SEO is actually a game-changer for small companies since it levels the playing field and enables them to compete with bigger brands. By implementing effective SEO strategies, small businesses can increase their visibility, attract targeted organic traffic, and make brand authority within their industry. This may lead to higher website traffic, better lead generation, and ultimately, increased sales and revenue.
What is the need for using a Google Business Profile for small organizations?
Using a Google Business Profile is vital for small businesses since it enhances their local visibility and credibility online. A Google Business Profile provides essential information like business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small businesses appear in local search engine results and create a positive impression on potential prospects.
How can strategic keyword research benefit small companies?
Strategic keyword research helps small organizations identify probably the most relevant and valuable keywords for industry, audience, and business goals. Through the use of these keywords in their website content, blog posts, and other digital marketing efforts, small organizations can get more organic traffic, enhance their search engine rankings, and increase their likelihood of converting visitors into customers.
Just how can small companies create compelling and localized content?
Small companies can produce compelling and localized content by identifying topics that resonate using their local audience and incorporating local events and activities within their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique aspects of the neighborhood area inside their blog posts, articles, and social networking content.
Exactly what are some effective SEO tactics for maximizing SERP visibility?
Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations achieve greater rankings on search engine results pages and have more organic traffic.
Just how can small companies build brand awareness with SEO?
Small businesses can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small businesses connect with their target audience, increase brand recognition, and ultimately, boost their brand presence online.
Just how can small businesses tailor their SEO methods for different business types?
Small companies can tailor their SEO strategies for different business types by understanding industry-specific needs and analyzing competitors. This requires conducting thorough market research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals in the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.
How could small companies leverage reviews and social proof in SEO?
Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, addressing reviews to show engagement and trustworthiness, and showcasing these reviews on their site along with other online platforms. Positive reviews and social proof not just boost search engine rankings but additionally instill trust and confidence in potential customers, ultimately causing increased conversions and business growth.
Exactly why is localizing SEO efforts important for small companies?
Localizing SEO efforts is essential for small businesses since it enables them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to address the unique needs and preferences in the local audience. By centering on local SEO, small organizations can enhance their visibility and competitiveness inside the local market.
How does image optimization impact SEO performance for small organizations?
Image optimization plays an important role in improving SEO performance for small organizations. By optimizing images for webpages, such as reducing file sizes and looking after appropriate dimensions, small businesses can improve website loading times, enhance user experience, and increase their odds of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.
The reason why ensuring mobile responsiveness necessary for small business websites?
Ensuring mobile responsiveness for small business websites is vital because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the probability of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small companies so it helps them attract and retain mobile users as prospective customers.